From ICV2 Insider Guide # 65: Comics, video games and ICV2 posted their quarterly magazine list of the top manga properties for the month of January to March 2009. With the "property", ICV2 is spotlighting 25 manga series that are generating strong sales in several volumes and reader buzz, as reported by "resellers, distributors and manufacturers." While noting that manga sales have decreased by 17% in this period of time "for a number of reasons, including the general economic crisis in the United States and the declining fortunes of the largest chains of bookstores, manga still plays an important role in the novel Sales chart in the U.S.
The first five should surprise almost no one who was recently read manga, Naruto come on top of the table, followed by Fruits Basket, Vampire Knight, Bleach and Death Note. Shonen manga dominates the chart, but seven shojo manga titles has the top 25, including two slots in the top five. VIZ Media dominates the list, with 14 titles in the top 25. Del Rey Manga follows with six titles including Bakugan Battle Brawlers, their first child-friendly title to their partnership with Cartoon Network.
The other notable trend is the emergence of several relatively new titles that had a good start, as Aya Kanno Otomen, Higurashi: When to Cry Ryukishi07 and Karin Suzuragi, and two young adult novel tie-in titles, Maximum Ride by James Patterson and Nara Lee and In Odd We Trust by Dean Koontz and Queenie Chan.